Bayer CropScience felicitates top 20 distributors in India

Bayer CropScience has launched ‘elitia’ a very exclusive distributor loyalty programme which offers an exciting array of benefits to its customers .
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Mumbai – “Bayer CropScience is reaching out to its customers with a spirit of partnership. Our distributors spread across the country have been contributing in a significant manner in enhancing both qualitative and quantitative aspect of our business over many years. Through our ‘elitia’ programme, we are increasing our interaction with our distributors for ensuring a bright future of our business in India,” said Jens Hartmann, Country Head India - Head of Bayer CropScience South Asia speaking at a special event organized in Mumbai on Thursday. Bayer Cropscience felicitated the company’s top 20 distributors from all over India on the occasion.

“Bayer CropScience has been in India for more than 60 years. We have captured a good market position in key crops such as cotton, rice, pulses, oilseeds, chillies, tea, fruits and vegetables. This has been possible because of the unflinching support we have received from our distributors,” added Hartmann.

Says M. Rama Rao, Vice President – Sales, Bayer CropScience, “the eilitia programme has been envisaged for fortifying relationships with its top customers who have contributed significantly in enhancing Bayer CropScience business over the years. elitia offers a number of exciting surprises for its members as the programme unfolds its objectives throughout the year. This year, despite the fact that the industry is facing shortages and cost hikes, BCS is doing its best to ensure supplies to our elitia customers.”

As a research-based agrochemicals and biotechnology company, innovation is a central element of corporate strategy at Bayer CropScience. The Crop Protection portfolio in India continues to respond to a whole range of market needs with an extensive, well-balanced portfolio of over 50 high performance products and an exciting pipeline, resulting from innovation excellence. Some of Bayer CropScience’s very successful product brands are Confidor ®, Fame ®, Regent ®, Whip Super ®, Larvin ®, Arize® 6444, SurPass® Dhanno and Proagro 9444.

With a commitment to deliver value for its customers, Bayer CropScience has also recently launched the ‘Seed to Harvest’ concept that offers Seeds and Crop Protection solutions through an integrated platform. This concept has proven to be very successful in delivering a comprehensive crop management solution to farmers.

ABOUT BAYER CROPSCIENCE:
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. Headquartered in Monheim, Germany, Bayer CropScience has a global workforce of about 17,800 and is represented in more than 120 countries.

Contact for Bayer CropScience:
UVL Ananda, Public Affairs & Communications
Uvl.ananda@bayer.com
Tel:+ 91 9866102075


Mumbai June 18, 2008

Forward-Looking Statements

This news release contains forward-looking statements based on current assumptions and forecasts made by Bayer CropScience AG management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future consolidated results, financial situation, development or performance of the Bayer CropScience AG or our parent company, Bayer AG, and the estimates given here. These factors include those discussed in Bayer AG's public reports filed with the Frankfurt Stock Exchange and with the U.S. Securities and Exchange Commission (including Bayer AG's Form 20-F). Neither Bayer AG nor Bayer CropScience AG assumes any liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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