Bayer
CropScience felicitates top 20 distributors in India
Bayer CropScience
has launched ‘elitia’ a very exclusive
distributor loyalty programme which offers an exciting
array of benefits to its customers .
.
Mumbai – “Bayer
CropScience is reaching out to its customers
with a spirit of partnership. Our distributors spread
across the country have been contributing in a significant
manner in enhancing both qualitative and quantitative
aspect of our business over many years. Through our
‘elitia’ programme, we are increasing
our interaction with our distributors for ensuring
a bright future of our business in India,” said
Jens Hartmann, Country Head India - Head of Bayer
CropScience South Asia speaking at a special event
organized in Mumbai on Thursday. Bayer Cropscience
felicitated the company’s top 20 distributors
from all over India on the occasion.
“Bayer CropScience has been
in India for more than 60 years. We have captured
a good market position in key crops such as cotton,
rice, pulses, oilseeds, chillies, tea, fruits and
vegetables. This has been possible because of the
unflinching support we have received from our distributors,”
added Hartmann.
Says M. Rama
Rao, Vice President – Sales, Bayer
CropScience, “the eilitia programme has been
envisaged for fortifying relationships with its
top customers who have contributed significantly
in enhancing Bayer CropScience business over the
years. elitia offers a number of exciting surprises
for its members as the programme unfolds its objectives
throughout the year. This year, despite the fact
that the industry is facing shortages and cost hikes,
BCS is doing its best to ensure supplies to our
elitia customers.”
As a research-based agrochemicals
and biotechnology company, innovation is a central
element of corporate strategy at Bayer CropScience.
The Crop Protection portfolio in India continues
to respond to a whole range of market needs with
an extensive, well-balanced portfolio of over 50
high performance products and an exciting pipeline,
resulting from innovation excellence. Some of Bayer
CropScience’s very successful product brands
are Confidor ®, Fame ®, Regent ®, Whip
Super ®, Larvin ®, Arize® 6444, SurPass®
Dhanno and Proagro 9444.
With a commitment to deliver value
for its customers, Bayer CropScience has also recently
launched the ‘Seed to Harvest’ concept
that offers Seeds and Crop Protection solutions
through an integrated platform. This concept has
proven to be very successful in delivering a comprehensive
crop management solution to farmers.
ABOUT BAYER
CROPSCIENCE:
Bayer is a global enterprise with core competencies
in the fields of health care, nutrition and high-tech
materials. Bayer CropScience AG, a subsidiary of
Bayer AG is one of the world’s leading innovative
crop science companies in the areas of crop protection,
non-agricultural pest control, seeds and plant biotechnology.
Headquartered in Monheim, Germany, Bayer CropScience
has a global workforce of about 17,800 and is represented
in more than 120 countries.
Contact
for Bayer CropScience:
UVL Ananda, Public Affairs &
Communications
Uvl.ananda@bayercropscience.com
Tel:+ 91 9866102075
Mumbai June 18, 2008
Forward-Looking Statements
This news release contains forward-looking
statements based on current assumptions and forecasts
made by Bayer CropScience AG management. Various
known and unknown risks, uncertainties and other
factors could lead to material differences between
the actual future consolidated results, financial
situation, development or performance of the Bayer
CropScience AG or our parent company, Bayer AG,
and the estimates given here. These factors include
those discussed in Bayer AG's public reports filed
with the Frankfurt Stock Exchange and with the U.S.
Securities and Exchange Commission (including Bayer
AG's Form 20-F). Neither Bayer AG nor Bayer CropScience
AG assumes any liability whatsoever to update these
forward-looking statements or to conform them to
future events or developments.