Pearl
Millet
Pearl Millet (Bajra)
Pearl millet is an important small grain coarse cereal crop
in India. Most of the crop is grown under rain fed conditions
except summer season of Gujarat. It is grown by the farmers
for Food, Feed and Fodder purpose. The Grain is used as a
cereal for Roti making and root stocks is used both as green
and dry fodder. The Green fodder of Bajra is very important
feedstock for cattle ensuring good milk yield. Nowadays the
grain is also mixed with corn for the poultry feed. It is
grown in all the three seasons Summer, Kharif and Rabi season
in India.
Brands
(For
more information click here)
Importance of Pearl Millet for Bayer
Bayer is one of the leading companies in Pearl Millet with
all India Market share of 32% and an undisputed leader in
the states of Rajasthan & Haryana followed by Gujarat.
Pearl Millet is one of the topmost profitable product categories
of Bayer in India. Strategically it is one of the most important
crop because it fits in well in Millet-Mustard crop rotation
in North, Central & Western part of the country. Bayer
BioScience (Proagro) is the market leader for pearl millet
hybrid seed supply. In areas like Western Haryana, Rajasthan
and N. Gujarat, Proagro brand millet hybrids are very popular.
Proagro’s millet hybrids are preferred by the farmers
not only for the high yields but also for excellent resistance
to the most devastating disease, the downy mildew.
While riding high on the existing blockbuster,
Millet has seen two new launches, which have further consolidated
our position and facilitated a healthy realization.
Product concept:
Based on the soil types across the country millets could be
divided into Northern germplasm mainly consisting sandy-loam
soil and Southern west germplasm mainly consisting black soil.
North Germplasm is mainly for Rajasthan, Haryana, parts of
UP, MP and Gujarat, where in the soil type is sandy loam and
farmer preference is of Tall Dual Purpose Hybrids resulting
in good yields of both Grain & Fodder. West-Southern Germplasm
is for the Maharashtra, parts of Andhra Pradesh, Karnataka
& TN, where soil is loamy and farmer preference is of
Mid Tall Hybrids which are not subjected lodging.
Specificities / major strengths:
Better disease Tolerance
Good Yield
Wider adaptability
|
